Rush Street Interactive, the parent company of SugarHouse Casino, applied for a sports betting license on the property’s behalf on Sep. 28, 2018. The application was the third in Pennsylvania and the first from a non-racino property.

However, it is the second sportsbook to actually open. Both SugarHouse and its sister property Rivers Casino in Pittsburgh soft-launched their retail sportsbooks on Dec. 13, 2018.

SugarHouse is one of three Philadelphia-area properties planning on sports betting, joining Parx Casino and its off-track betting parlor South Philadelphia Turf Club.

Rush Street also operates PlaySugarHouse.com in New Jersey. The company will likely draw upon its experience on that site to run the new sports betting operation in Pennsylvania and rely on its sports betting partner, Kambi, who has years of experience in Europe.

Latest news on SugarHouse Online Sportsbook

While SugarHouse did not meet its initial Dec. 1 deadline to launch a sportsbook, it did open its retail sportsbook doors on Dec. 13 for the first of two days of testing.

Its launch was done concurrently with Rivers Casino in Pittsburgh. Both launched just in time for college bowl season.

SugarHouse Sportsbook details

At this point, there are more details about the temporary venue than the permanent one. Here are some of the details about it:

  • Roughly 1,800 square feet
  • 12 high-definition television monitors
  • 14′ by 7′ video wall with odds display
  • Seating for 70 people

The new sportsbook’s hours of operation are the same as its sister property in Pittsburgh. They are:

  • Monday through Thursday, 10 a.m. to midnight
  • Fridays, 10 a.m. to 2 a.m.
  • Saturdays, 9 a.m. to 2 a.m
  • Sundays, 9 a.m. to midnight

The permanent facility will be roughly the same size. Presumably, the offering of amenities will be comparable as well.

The permanent sportsbook will take over the Lucky Red bar. So, the permanent sportsbook will be only steps from the casino floor. Construction should complete on the new venue in Spring 2019.

SugarHouse mobile sports betting plans

Company representatives mentioned during the PGCB hearing that they were hoping for mobile betting in early 2019. Given that a SugarHouse casino and sports betting app already exists in New Jersey, a relatively quick launch after the approval would not be surprising.

The other tidbit of information revealed was that the property’s online casino will launch concurrently with its mobile sportsbook. The company’s New Jersey app was the first to integrate sports betting with its online gambling function. With that in mind, it is likely that the Pennsylvania app will closely resemble the New Jersey one.

However, SugarHouse management is acutely aware of the importance of the mobile app. According to the company’s own reports, 80 percent of the sports wagers it accepts in New Jersey are from the mobile app.

Besides New York, there is no more populated state in the area than Pennsylvania. So, assuming the online betting app can be the first or one of the first to launch, there should be plenty of market volume for the taking.

SugarHouse partners

Rush Street’ssports betting interactive partner is software developer Kambi. There is both good news and bad news about bringing that partnership to Pennsylvania.

The good news is that Kambi’s familiarity with the SugarHouse operation will make the transition easier. The European company already powers the PlaySugarHouse app in New Jersey.