Pennsylvania’s homegrown casino company Penn National was the first to apply for a sports betting license. It was the first to be approved too.

And now it is the first to launch a Pennsylvania sportsbook.

This is Penn National’s third state it has launched sports betting in this year. Pennsylvania joins West Virginia and Mississippi.

William Hill is Penn National’s sports betting partner. The company helps operate the retail sportsbook. It will also provide the technology for the mobile betting app when it launches early next year.

Latest news on Hollywood Casino Sportsbook

Penn National received conditional approval on Oct. 3 from the PGCB to commence sports betting operations. To remove the “conditional” label, the company will need to resolve 23 conditions outlined by the Office of Enforcement Counsel (OEC).

After getting all the paperwork turned in, testing got underway at the property on Nov. 15. Then the casino officially opened its sportsbook for business on Saturday, Nov. 17.

Hollywood Casino Sportsbook details

The sportsbook at Hollywood Casino is not a finished product yet. Soon it will phase in self-service kiosks throughout the casino as well as a mobile betting app.

The sportsbook inhabits the second level of the existing racebook. The venue encompasses 5,000 square feet.

Some features of the book include:

  • Six betting windows
  • Odds boards behind the counter and the viewing area
  • A 110-inch video wall
  • 36  televisions
  • Subscriptions to sports packages like:
    • NFL Sunday Ticket
    • MLB Extra Innings
    • NHL Center Ice
    • NBA League Pass

Hollywood Casino mobile betting plans

It is not live yet, but Hollywood does expect that mobile is part of the long-term sports betting plan.

Hollywood Casino is located outside of Pennsylvania’s major population centers. Therefore, it will take potential sports bettors an extra effort to physically visit the property – an effort they will be largely unwilling to take with options closer to home.

Hollywood Casino will also need to make ends meet after giving a third of its revenue away off the top. The state’s 36 percent tax rate means that limiting sports betting to the physical location may make sports betting an unprofitable venture overall.

However, it’s possible that management is simply keeping competitors uncertain of its plans. Certainly, its main partnership suggests that a mobile application is in the works.

Hollywood Casino partners

Notably, Penn National announced that it had reached a partnership with European sportsbook giant William Hill when the company submitted its initial application to the state. William Hill’s presence, while certainly a steadying force in the retail setting, will be far more useful for creating a unique mobile product.

In fact, William Hill is one of the few operators already to have a mobile application active in the United States. The European company operates an app in both Nevada and New Jersey.