Bet365 is the newest online casino brand in Pennsylvania, and it’s easy to see why the Keystone State is such an important market for the company’s expansion into the US.
Despite Pennsylvania being a mature gambling state, bet365 has already made inroads among more seasoned PA online casinos and PA sports betting apps.
The operator produced strong results in the first two weeks post-launch in July. It wasn’t surprising to see even bigger results in the full month of August.
What makes Pennsylvania an attractive market for bet365
Pennsylvania being the leading market for iGaming makes it an attractive destination for most operators. For an operator with the status of bet365, entering the Keystone State market was a no-brainer.
Pennsylvania is one of seven states that legalized online casinos, which would appeal to most operators entering a new state. Bally’s and Golden Nugget are two new PA online casinos to experience success.
Now that each has been in the market for more than a year, both platforms generate between $4 million and $7 million in revenue every month. They are proving that operators can carve out a niche in the state because of the popularity of online casinos.
Bet365 Casino PA has already been able to do that, getting off to a hot start. The operator generated $3.1 million in revenue in one month. It finished ahead of Wind Creek and Mohegan Sun.
More slots usually equals more revenue in PA
Pennsylvania online casino players certainly love their slot games. This year alone, PA slots have accounted for 77.4% of the overall iGaming revenue.
Operators such as DraftKings, BetMGM, and BetRivers offer their customers thousands of slots. Those three operators are among the top five in revenue. However, it’s difficult to say exactly where each one ranks, because the Pennsylvania Gaming Control Board (PGCB) breaks down revenue by licensee.
While the top operators usually offer the most slots, bet365 provides only 84 slots for customers. Because that total is relatively low, producing revenue of $3.1 million is quite impressive.
Bet365 climbing the ladder to catch up to DraftKings and BetMGM is extremely unlikely. However, should adding slots be a priority, it can expect to increase revenue sooner rather than later.
What’s bet365’s ceiling in Pennsylvania?
In Bally’s and Golden Nugget’s first full month in the state, the operators generated $1.9 million and $6.4 million, respectively. Now, they are reporting the following figures over the past three months:
| Month | Bally's | Golden Nugget |
|---|---|---|
| June | $4.3 million | $5.6 million |
| July | $4.3 million | $6.7 million |
| August | $4.4 million | $6.6 million |
Golden Nugget’s numbers have largely remained the same since its launch, while Bally’s built up to its current status over time.
Bet365’s performance in its first month-plus has been nothing short of impressive. It has quickly become a strong player in the market.
It’s difficult to say where bet365 could end up in terms of revenue by the time it becomes a veteran in the state. However, with only 84 slots, it’s likely the operator is going to enhance its offerings, which would also bump up its bottom line.
It wouldn’t be surprising to see the operator reach $5 million by the end of the year. As the state and online casino industry continues to evolve in 2025, perhaps double-digit revenue figures could be achieved by this time next year.
Bet365 making a mark in sports betting, too
Pennsylvania is known as a state that cares about sports, with seven professional teams and two major college football programs in Penn State and Pittsburgh.
While September will be a telling month, bet365 Sportsbook PA performed quite well in August. The operator immediately put itself in the top four in terms of handle, behind FanDuel, DraftKings, and BetMGM. It also was one of five sportsbooks to finish with at least $2 million in revenue despite a 7.2% hold rate.
August is a notoriously slow month for sports betting. However, Pennsylvanians aren’t showing any signs of slowing down. Handle increased 23.5% year over year, which is impressive considering the Keystone State is a mature market.
The fall is sportsbooks’ time to shine. Bet365 has finished ahead of other seasoned operators such as ESPN BET, BetRivers, and Caesars. It’ll be interesting to see if it can stay ahead of the curve as football remains in full swing until the end of the year.
