PlaySugarHouse.com Pennsylvania, the state’s first sports betting app, took $573,163 in bets across four days. Most of that time was a testing period, which meant limited hours of operation and no marketing. If SugarHouse were to keep that same level of action across a month, it would have generated more than $4.4 million in online bets.
Online launch not marred by technical hiccups
Additionally, SugarHouse’s launch ran into some other problems early on, including limited deposit options. Another problem was that the action was limited to desktop and Android.
The PA SugarHouse client is still not available as an iPhone app in the app store. Moreover, new Apple guidelines could keep the app out of the store for months to come.
PlaySugarHouse.com grossed $38,753 across those four days, a hold of 6.8%.
Meanwhile, the retail sportsbook at SugarHouse Casino had another solid month. Between online action and retail betting, SugarHouse accepted $7,923,839 in wagers, with a hold of $711,845. Roughly 7% of those bets were placed online.
By comparison, about 80% of New Jersey wagers are placed online. So, expect a big boon in online numbers as more operators launch.
Here is a rundown of how all eight sportsbooks fared in May:
|FanDuel at Valley Forge||$2,739,475||$240,766||$86,675|
|South Philadelphia Race and Sportsbook||$2,745,803||$168,815||$60,773|
|The Oaks Race and Sportsbook||$1,385,725||$110,744||$39,868|
Rivers still tops, even with online competition
May’s overall handle for Pennsylvania sports wagering was $35,934,215, with a gross of $2,823,099.
Rivers Pittsburgh Casino, traditionally the leader in Pennsylvania, was just ahead of SugarHouse with a May handle of $7,924,510 to SugarHouse’s $7,923,839. This even with PlaySugarHouse’s strong online debut.
SugarHouse did outgross its sister property with $711,845 in revenue compared to Rivers’ $641,029.
Soon it will be a battle of two Rivers, too. SugarHouse’s parent company Rush Street Gaming recently announced its plans to rebrand SugarHouse to Rivers Philadelphia later this summer.
It was a good month for Pennsylvania coffers as well. It was the third-straight month the state collected more than a million dollars in sports betting taxes.
Parx made a strong showing with a healthy gross
The May handle was for Parx Sportsbook was third in the state at $6,809,662. For the second-straight month, Parx’s revenue performed well. The sportsbook held onto $639,922, a hold of 9.4%.
In April, Parx revenue was $907,298 on a handle of $6,850,305, a hold of 13%.
It may be tempting to try and compare New Jersey’s online launch with Pennsylvania’s, but there are a number of factors making that inadvisable. For example, several NJ apps launched in a short window, they launched midway through the month, and they were not facing the same headaches regarding the Apple app store.
New Jersey had three separate online line operators during at least some of its startup month.