Catena Media
Writer
2022-present
Freelance Writer
1996-present
Sport Tours International
Content and Social Media Consultant
2017-2020
Cheryl Coward started her career as a news reporter in Washington, DC. She's a die-hard women's basketball fan and founded the website Hoopfeed.com as a result of that passion. She loves writing about sports on all levels and has previous experience covering sports betting regulations, online gambling legalization, operator marketing campaigns, and women's sports gambling topics.
Cheryl Coward began her journalism career as a news reporter in Washington, D.C., and has spent decades covering sports, culture, and breaking news. A lifelong women’s basketball fan, she founded Hoopfeed.com in 2007 and grew it into a respected digital publication covering college, professional, and Olympic women’s basketball. Over the years, she has covered major events, including multiple NCAA Women’s Final Fours and WNBA championships, earning recognition such as the 2023 Women’s Basketball Coaches Association Mel Greenberg Media Award. In addition to her deep roots in sports journalism, she has extensive experience reporting on sports betting legislation, operator marketing campaigns, and the growing women’s sports gambling market. Her work has appeared in publications including the Village Voice, Black Enterprise, Essence, and the Chicago Tribune. She brings a journalist’s rigor and a fan’s passion to every piece she writes.
Catena Media
Writer
2022-present
Freelance Writer
1996-present
Sport Tours International
Content and Social Media Consultant
2017-2020

Smith College
A.B. Philosophy
Hoopfeed.com, Delaney Thomas Leads Duke In First-Ever Win For Blue Devils At Stanford, 67-60
Play Indiana: WNBA Commish: Indiana’s Clark & Betting Handle ‘Important’ To Sport
NC Sharp, NCAA Report Highlighting NC Player Links Betting to Abuse
PlayMaryland, Baltimore’s Angel Reese Leads LSU To NCAA Women’s Basketball Title
PlayCA, 5 Popular Hollywood Movies That Glorify Illegal Gambling
Dave Campbell’s Texas Football, WBB State of Texas Preview: Top-down view of the state in college basketball
Minnesota Spokesman-Recorder, Greenberg Media Awards recognize journalists who advance women’s basketball
Philadelphia 76ers, Golden State Warriors, Chicago Cubs
Dallas Cowboys, Dallas Mavericks
Harlem Nights
The Bluest Eye, by Toni Morrison
Intense curiosity about how quickly sports betting reshaped the landscape of college athletics and women’s professional sports.
I grew up in Central Florida, so I have fond memories of listening to my grandfather talk about jai alai and his trips with his buddies to the Ocala Jai-Alai.
The rapid, state-by-state legalization of sports betting that accelerated the industry’s focus on responsible gaming standards and athlete protection.
Molly’s Game by Molly Bloom
“Level Up” by Ciara
The next big gambling innovation will blend AI-powered predictive analytics with wearable tech that tracks biometric data so bettors can combine performance insights with responsible gaming safeguards to adjust betting recommendations based on game data and their physiological state.