Bally’s is off to a great start in the Pennsylvania market, and continues to set itself up for success moving forward. Gaming Realms’ slingo titles should help Bally’s immensely.
Bally Casino PA to offer popular slingo titles from Gaming Realms
Providing new and fresh content is what helps retain online casino customers. After launching a platform in June, Bally’s is wasting no time in giving customers what they want.
The partnership with Gaming Realms is going to offer players a new wave of titles, including the popular Slingo Extreme.
Gaming Realms Director of Business Development, Craig Falciglia, said:
“We are thrilled to be partnering with Bally’s Interactive, a prominent and well-established brand in the US. Our high-quality portfolio contains several titles that benefit from utilizing recognizable brands and IPs and these will deliver familiar experiences to players and in turn, boost the acquisition and retention rates for Bally’s in Pennsylvania.”
Slingo games are a combination of slots and bingo, where players must match numbers across vertical, horizontal and diagonal lines in order to win the corresponding cash prizes.
It’s a change-up from the normal slot play, which likely boosts the popularity of slingo games. Falciglia added:
“Bringing our Slingo games to Bally’s is a great accomplishment and will allow more US players than ever before to engage with our fan favorite games.”
Slingo is Gaming Realms’ bread and butter. On its website, Gaming Realms laid out future plans for the slingo market. It reads:
“Our goal is to continually augment the slingo genre and our real money game offering, as we know that diversification and innovation are key in delivering new and engaging experiences, which players will love.”
Bally’s reports successful Pennsylvania online casino launch
Bally’s Casino launched in June and has already made strides in the PA online casino market. The operator recorded both $1 million in gross gaming revenue and $30 million in PA handle by day 29.
Bally’s launched online in New Jersey in December 2021 and did not reach $1 million in gross gaming revenue until day 67. It also did not reach $30 million in NJ handle until day 68.
In a Q2 2023 presentation, Bally’s said “all metrics point to PA being our most successful launch to date.”
Robeson Reeves, Bally’s CEO & Director, said of the PA launch last month:
“While it’s still quite early, we are pleased with the initial results. We believe our early performance in PA is a result of strong brand recognition and database. We are only scratching the surface of our player database omnichannel opportunities.”
Bally’s finished July generating $1.9 million in revenue, exactly $1 million more than June’s total. In its first full month of operation, Bally’s has already surpassed Unibet Casino ($1.5 million) in July earnings.
While Bally’s still has its work cut out to reach the market leaders, it appears to be gaining traction in Pennsylvania.