Betr CEO Confirms Sportsbook Coming Before NFL Season, Casino Soon After

Written By Matthew Lomon on May 24, 2024
Eagles RB Kenneth Gainwell catches pass during practice. Betr CEO Joey Levy said the sportsbook's arrival in PA before September will be followed by its online casino

PlayPennsylvania reported in January that Betr was coming to Pennsylvania.

Betr CEO Joey Levy recently confirmed this news, saying the company’s sportsbook is expected to launch in The Keystone State before the upcoming NFL season.

“The new sports betting platform will offer a simpler and more intuitive product experience,” Levy said on Benzinga’s Sports Betting, Gaming & Esports: A Deep Dive virtual event. “By addressing common user frustrations, Betr aims to make sports betting more accessible and enjoyable for casual fans.

Upon its arrival, Betr will become the 14th PA online sportsbook.

Betr sportsbook predicated on user-friendliness

Without revealing any particulars, Levy gave Pennsylvanians a general idea of what they could expect from Betr’s sportsbook.

Levy said the platform will offer a “simpler and more intuitive product experience.”

While details remain scant, it’s clear Betr remains committed to building experiences for the casual fan. The idea of a streamlined, straightforward product was a point of emphasis in the company’s initial January announcement.

Currently, the beta version of Betr sportsbook is available in Ohio and Virginia. The company’s sportsbook expansion, which now firmly includes Pennsylvania, also is expected to include Colorado, Indiana, Kentucky, and Maryland.

That said, the Miami-headquartered company will take a phased approach to expansion.

“We’re going to methodically roll out the sportsbook platform in a manner where we’re looking to get to profitability on a state-by-state basis, ensuring we can cover operating expenses and minimum guarantees in each of these states before expanding further,” Levy said.

Notably, the operator does not have a market access deal in Maryland just yet. However, Levy noted that Betr did recently apply for a sports betting license in that state.

Online casino also coming to PA, Levy offers loose timeline

Typically known for its standing in the sports betting and daily fantasy communities for Betr Picks’ verticals, the operator has its eye on the booming PA online casino market.

Although just two years removed from its own launch, Betr has already made waves with industry heavyweights. Earlier this year, Betr secured a key market access partnership with Cordish Gaming Group – the company responsible for prominent Pennsylvania retail options, Live! Casino Philadelphia and Live! Casino Pittsburgh.

With the foundation now in place, Levy said during the virtual event that the company plans to launch its online casino in Pennsylvania “over the next year or so.”

Again, the timeline is loose, and no further details were given. However, that’s now confirmation that two of Betr’s major offerings are on their way to Pennsylvania.

Photo by Matt Rourke / AP Photo
Matthew Lomon Avatar
Written by
Matthew Lomon

Matthew Lomon has been a contributor at Catena Media’s network of regional sites since July 2022. He first broke into covering the legal North American gambling industry with PlayCanada. Since then, Matthew's reporting has extended to PlayMichigan, PlayPennsylvania, and PlayIllinois. Based out of Toronto, Ontario, Matthew is an avid (bordering on fanatic) sports fan.

View all posts by Matthew Lomon
Privacy Policy