Disclaimer: Barstool sports has yet to launch in the Pennsylvania. This review will be updated after the site’s launch in PA.
If you’re a fan of the Barstool Sports brand or have been following the likes of Dave Portnoy on social media, you know what’s coming: the Barstool Sportsbook.
Barstool has partnered with Penn National Gaming to form a sportsbook for the people. If you’re not familiar with Penn National Gaming, it is one of the leading gaming brands and has now bought a 36% share of Barstool Sports. Now the two companies are in the works to launch a sportsbook in states like Pennsylvania, Michigan and Indiana with a target date of summer 2020.
As we move toward the launch date, let’s take a closer look at what we can expect to see in terms of its offerings, what the book will look like and what promo codes you should use to get a deposit bonus.
As of right now, what we’re looking at for a launch date is August of 2020. That comes from Jay Snowden, who is the CEO of Penn National Gaming. Keep in mind that we’ve seen delays before, whether from states as to when they finally legalize and launch, or from books as to when they open the doors.
What’s interesting about this partnership is that there’s more to it than just gaming. Of course, Penn National Gaming has multiple land-based properties and Barstool does more than just sports. Portnoy, who is also known as El Presidente, is famous for his pizza slice reviews, and that’s expected to have some kind of presence at the land-based properties. Also, we’re expected to see some dressing up of the sportsbooks so that the areas for watching the games are more exciting to “Stoolies” and fans.
While we don’t know exactly what the Barstool Sportsbook promo code will be (since the book is not open yet), we’re expecting it to be on par and competitive with the other books in the market. That likely means either a risk-free bet up to a certain percentage of your deposit amount or cash into your account. You’ll probably have to mention something like “Barstool,” and you’ll be sure to get a boost into your sports betting account when you open one up and make a qualifying deposit.
For comparison, DraftKings Sportsbook and FanDuel Sportsbook offer new customers a risk-free bet up to $500. That means if you make a deposit, they’ll match that amount with a risk-free bet. Fox Bet, which is a different competitor, offers a $20 sign-up bonus as well as a matching deposit bonus up to $100. Barstool Sportsbook will be competitive or possibly even try to beat out the competition.
Keep in mind that this will only be available to those who are of legal age (21) and are legal residents in a state where Barstool Sportsbook is eligible.
At this point, we don’t know. However, almost every sportsbook has some kind of promo code that customers use to get a good deposit bonus. That might be a welcome bonus of a risk-free bet or a cash bonus of some kind.
Barstool Sportsbook will have promo codes, but we don’t know what the codes are as of right now.
|Online Sportsbook||Barstool Sportsbook|
|Risk Free Bet||TBD|
|Last Updated||April 2020|
Barstool Sportsbook is still in the middle of its preparations for launch, so we don’t know exactly what promos and incentives it’ll be offering. However, given what the competition is offering, we can make a pretty good assumption that it will be something along the lines of — or a combination of — the following.
These are among the most common deposit bonuses that you’ll find at the top online legal sportsbooks. How it works is when you make a deposit, they’ll match you for a certain percentage. The standard these days is 100%. Then you’ll get that amount as a one-time, risk-free bet. For example, if you deposit $500, then you’ll get a $500 risk-free bet to use. If it wins, you keep the winnings. If it loses, it didn’t cost you anything.
We’ll probably see something like this from Barstool Sportsbook. The question will be how big of a max Barstool will offer. Most books will offer a 100% bonus up to $500. We’ll see what Barstool offers, but it could top that.
If it’s not going to be a risk-free bet, we’ll surely see a straightforward deposit bonus. This is among the most traditional welcome bonuses that we’ve seen with online sportsbooks.
How this works is the sportsbook will offer a certain percentage and a limit. For example, it might give you a 100% bonus up to $500. The difference with this is that this is not just a risk-free bet; this is cash into your account. Bettors prefer this incentive because you can then use the cash to bet however you want. With a risk-free bet, it’s just one shot. With cash, you can break it up over multiple bets, teasers, parlays and more.
With all cash bonuses, there is some type of rollover requirement. What that means is you have to bet the bonus and your deposit a few times before you withdraw. This prevents people from simply depositing money into an account, getting the bonus and pulling the money and bonus out immediately.
We often see a lot of fun odds boosts come up at sportsbooks as they try to encourage action on different teams. We’re likely to see that at Barstool Sportsbook, too. If you haven’t encountered these before, a simple example is an odds boost for bettors in Pennsylvania on the Philadelphia 76ers to win the NBA championship. The 76ers maybe started the year at 10/1 to win the championship, but a sportsbook would give locals 25/1 or 50/1 as an odds boost. If you liked them anyways, then you’re getting a much bigger payout on the line.
Another popular incentive is known as bet insurance or cash back. Typically, bet insurance refers to either cash back on losses (usually for casinos and horse racing) or money back for a bad beat in sports betting. For example, that might be something like a last-second basket that blows a cover or an “inconsequential” play in a football game in terms of the win or loss outcome, but something that screws over the point spread (say, a late touchdown in a 27-10 blowout that pushes the score over the number).
There are some books that will give you a refund for a parlay that gets one wrong (three out of four right), too, so we’re expecting to see some kind of incentive like that at Barstool Sportsbook.
We’re probably going to see a lot of different promos come up in relation to the personalities from Barstool Sports. That would be guys like Portnoy, Big Cat, KFC, PFT Commenter and others. Fox Bet does something like this with Cousin Sal where he might play a parlay of the week, and if you bet it, you’ll get a better payout or maybe a refund if it loses — some kind of incentive.
Expect to see plenty of that type of thing when Barstool Sportsbook is up and running to leverage its star power.
We can be confident that you will be able to wager on your iPhone or your android device via a Barstool Sportsbook app. It will be easy to install the app via a direct link from the Barstool Sportsbook home page. It’s best to register via our links first to ensure you maximize your bonus offers, then download and log into the app.
Many sportsbooks offer the ability to wager from your computer, directly on their site. We expect Barstool Sports to offer this as well, but we won’t know for certain until closer to launch.
It’s still early in the process, but we can make some pretty good guesses as to what will be available at Barstool Sportsbook in terms of the betting lines. It’s likely going to be offering lines on:
We could also see things like virtual sports and esports but as of now, gambling law in PA limits wagering to sporting events and player props.
In terms of the lines that we’ll see, Barstool will likely offer:
At this point, it’s important to again differentiate between Barstool Bets and Barstool Sportsbook. Barstool Bets is the app that’s currently out there and allows users to read the content, see the videos, stream the podcasts and more. Barstool Sportsbook is the upcoming sports betting app that will launch with PNG.
As of now, Barstool Bets is available everywhere. That’s because there are no real restrictions on these types of apps as they’re just content, entertainment and recreation. However, when it comes to sports betting, there will be some strict restrictions as to where it will be available and who will be able to download it. That’s why many people are wondering if there will be two separate apps.
When it does become a full-fledged sportsbook, we can make a pretty good guestimate as to which states it’ll be in. That’s because we already know where Penn National Gaming has a presence and where there is legal sports betting. That means the new app/sportsbook should be operational in:
Of course, many states in the country are now taking a close look at sports betting, and many are opting to legalize it. Penn National Gaming already has a casino presence in a number of those states, and you can bet that as soon as sports betting is legal, it’ll be front and center there with Barstool Sportsbook. And even if some of the states are already legal, PNG will have to get a license to operate. Between those two hurdles, here’s a look at the states where it’ll be hoping to get the green light:
Taking a look at what the competitors offer, it’s likely that Barstool Sportsbook will offer a number of similar banking methods to get your money in and out of the books. We’ll be looking at:
One of the most popular aspects of the Barstool Sports realm is the “Barstool Bets” app. This is an absolute gold mine of information that Penn National Gaming is salivating over, as it means PNG will essentially be able to convert these app users into sports betting customers.
The current version of the app allows the users to read the content that’s in the Barstool network, stream videos of Barstool shows, listen to podcasts and tap into social media. In terms of the betting element of it, users are able to engage in free-to-play cash contests, so transitioning to sports betting would be a very smooth conversion. That’s the goal here as this app is expected to become the place where the bets are placed. We’ll have to see if that works or if there will be a separate app dedicated to sports betting (as not to mix in the content with it), but in general, it does make sense.
We know that a lot of Stoolies are into sports betting because many of them feel a little disenfranchised. ESPN’s ratings have taken a hit in recent years while Barstool Sports has seen an impressive rise to power. Barstool has an extremely loyal fanbase, and one of the reasons is because it’s honest and genuine, and because Barstool personalities also talk about sports betting openly. Let’s face it: many people who watch sports are there because they want to bet on the games. ESPN is just recently starting to get into the betting aspect of it, but it might be too late.
What’s also attractive to Penn National Gaming here is the Barstool personalities. Barstool has done a great job of finding some really exciting, entertaining people who not only love sports but like to bet on them too. Many of these people like KFC and PFT Commenter and El Pres have developed massive followings on Twitter and various other social media. They’ll be talking about Barstool Sportsbook all the time, and a lot of the loyal followers will take their action to the book.
That’s part of why Penn National Gaming has made this partnership. Yes, it’s buying a piece of Barstool Sports, but it can see the number of customers that it could possibly get from this deal. And the marketing value is incredible, as few people would really be drawn to just a generic Penn National Gaming sportsbook. However, Barstool Bets will be huge right off the bat. Customer acquisition is always the toughest challenge for new sportsbooks, but PNG will be able to hit the ground running here.
Barstool Sports has come a long way in its 15 years, and it feels as if it’s all been building to this, namely adding the “book” to the end of it.
Barstool Sports started out in 2003 by Dave Portnoy, who saw a gap in daily sports coverage. He started a weekly newspaper that mostly went to commuters in Boston. The gap that he saw was that there wasn’t enough coverage of two things sports fans cared a lot about – fantasy sports and sports betting.
Portnoy brought Barstool Sports to the online world in 2007, and that’s when everything started to blossom. Instead of being a local sensation, Portnoy and Barstool Sports could now reach the entire world. As part of the new growth, Barstool started to hire and build new voices in other major cities like New York, Chicago and Philadelphia. With that, it also expanded to cover more topics than just sports. That’s because the audience that reads sports also cares about women, gambling and some pop culture. Eventually, it grew into a company that would not only provide content but that would have get-togethers and host different events.
The growth of Barstool started to catch the eyes of investors, and in 2016, Barstool Sports sold a 51% share of the company to the Chernin Group, which invested $15 million. As part of the deal, Portnoy still maintained control of the company’s content, but former AOL Chief Marketing Officer Erika Nardini took over as the CEO of Barstool.
The next big piece of news in this story was the legalization of sports betting. In 2018, a court ruling lifted the federal ban on sports gambling in the United States, allowing each state to decide whether it individually wants to legalize it or not. With that, sports betting grew quickly, and that brings us to Penn National Gaming — one of the biggest gaming brands in the country — deciding to partner with Barstool Sports on a sportsbook. Penn National has bought a 36% stake in Barstool at around $163 million.
Now it will get to work to reveal the sports betting app and product in the coming months. With all of the personalities of Barstool Sports already promoting it, the ribbon-cutting is sure to be massive once it does eventually launch.