Mohegan Pennsylvania is undergoing a total rebrand after its partner, Unibet, announced it is leaving the North American gambling market. In addition to launching its own online casino, the property is going to use its own brand for its retail sportsbook, too.
Mohegan Pennsylvania told PlayPennsylvania the sportsbook rebrand is currently scheduled to occur in June, after the NBA finals.
The casino sits in the top five in retail sportsbook handle. With its new omnichannel efforts, it’s possible the property can challenge for the No. 4 spot.
Retail sportsbook rebrand to occur in late spring
When Unibet, owned by the Kindred Group, decided to leave the Pennsylvania market and North America altogether, Mohegan Pennsylvania needed a new partner.
The property decided to take matters into their own hands. It launched a Pennsylvania online casino and now are rebranding the retail sportsbook using their own name.
Tony Carlucci, President & GM of Mohegan Pennsylvania, told PlayPennsylvania on Tuesday:
“The rebrand to Mohegan Pennsylvania Sportsbook inside Mohegan Pennsylvania will begin in late June following the NBA Finals. Signage and other information will become available inside the Sportsbook for our guests next month as well. The aim is to have a very seamless transition though there is the possibility of minimal downtime for wagering when this transition begins.”
In addition to its main location, Mohegan also announced the rebrand will take place at its off-track wagering locations in Lehigh Valley and Allentown. Carlucci also told us that all uncashed Unibet tickets will be honored up to one year from the date the bet settled.
Where Mohegan Pennsylvania ranks in retail sportsbook handle
Mohegan isn’t talked about as a top retail sportsbook operater. However, it stacks up as one of the better ones. Here are the top retail sportsbooks in the state based on total bets in March:
- Rivers Casino Philadelphia: $10 million
- Parx Casino Bensalem: $5.9 million
- Live! Casino Philadelphia: $5 million
- Rivers Casino Pittsburgh: $4.1 million
After those four properties, the combination of Mohegan’s retail casino and off-track location generated the next highest retail sportsbook handle of $2.4 million in March.
Placing fifth behind the aforementioned properties isn’t too shabby. Mohegan did more than Valley Forge Casino ($2.3 million) and Harrah’s Philadelphia ($1.8 million), both of which are placed in the greater Philadelphia area, one of the epicenters of the state in terms of sports.
How Mohegan Pennsylvania’s omnichannel focus can help its retail sportsbook
Mohegan using its own brand can potentially help the casino in marketing and promotional activity. Since launching its own branded online casino, the property put an emphasis on creating an omnichannel experience for customers.
The property will now have the luxury of using Unibet’s customer base and combining it with its retail casino list.
Its popular Momentum program is going to be available for online casino customers, as well as retail property-goers. In the press release, Mohegan said the program will be synced later this spring, likely aligning with the rebrand of the sportsbook.
The Momentum program is going to offer customers perks, points and tournaments that can be redeemed either online or in person. It would be wise for the casino to encourage promotions through its retail sportsbook.
It’s unlikely for Mohegan to catch any of the top three casinos in retail handle. However, challenging Rivers Casino Pittsburgh could be in play, if Mohegan plays its cards right.
