Mohegan Pennsylvania decided to take matters into its own hands after its online casino partner, Kindred, decided to leave Pennsylvania and the US market altogether. The retail facility is not looking elsewhere for a new companion.
Mohegan announced it is launching its own branded Pennsylvania online casino.
Kindred’s platform, Unibet, had not performed well in the Keystone State, which triggered the company to exit the market. During the Pennsylvania Gaming Control Board’s monthly meeting in January, Mohegan Pennsylvania presented a plan to launch its own platform. As of today, it’s finally ready.
Mohegan Pennsylvania is emphasizing an omni-channel experience, bridging the gap between retail and online players. The operator is hoping for better performance because of it.
Mohegan becomes the Keystone State’s 22nd online casino
Kindred announced last November that it was leaving the Pennsylvania gambling market. It gave Mohegan time to think about its next online partner. However, it thought its own platform could succeed in the Keystone State.
While it had been months in the making, Mohegan announced that it launched in Pennsylvania on Thursday, bringing the state to 22 PA casino apps.
Rich Roberts, president of Mohegan Digital, said in a statement emailed to PlayPennsylvania:
“This is an exciting moment for Mohegan Digital as we expand our very own online gaming brand to Pennsylvania, in close coordination with Mohegan Pennsylvania. Our growth with the MoheganSunCasino.com app in Connecticut and New Jersey continues to surpass expectations, as does our PlayFallsView app in Ontario, CA. To now have our fourth launch in the great state of Pennsylvania marks another great opportunity for Mohegan Digital.”
The Mohegan Sun iGaming platform is available on a desktop or through the App Store for iPhone users and Google Play for Android users.
The press release stated that the new PA online casino has more than 500 games that span slots, table games and live dealer offerings. Here are of the top games the operator supplies:
- Vegas Nights
- BlackJack Diamond Series
- Wheel of Fortune PowerWedges
- Cleopatra
- 88 Fortunes
- Deal or No Deal Slingo
The plan is for Mohegan to increase its library to 700 games by the summer.
Mohegan to offer PA customers omnichannel experience
Since the operator went live with its own platform, it’s able to build a customer base that consists of retail and online players. The intention is to bring them together.
Mohegan’s popular Momentum program is available for online and retail players, and will be synced on the same account later this spring. Members are able to earn perks, points, tournament invites and leveling up opportunities.
Guy Greene, Mohegan Digital VP of Marketing, said in a statement:
“We’re dedicated to offering an unmatched online gaming platform in the fast-growing iGaming industry. Creating a fun, immersive and user-friendly experience, combined with reliability and great guest service are features that Mohegan Digital have become synonymous with, and we’re thrilled to bring it all to Pennsylvania.”
Mohegan is swinging for the fences, and is able to offer rewards that other operators can’t match because of the physical presence it has in Pennsylvania.
How Mohegan’s online casino fares in New Jersey
As Roberts alluded to in his statement, the company has platforms in numerous markets, including neighboring New Jersey.
Since the New Jersey Division of Gaming Enforcement started reporting revenue by operator, here’s how Mohegan has performed this year in the Garden State:
- January: $978,368
- February: $758,754
- March: $1.1 million
While the numbers are less than stellar, the operator crossed $1 million in revenue last month, which indicates an improvement.
However, Mohegan can’t offer the same omnichannel experience in New Jersey as it can in Pennsylvania. Roberts spoke of the importance of that in January.
“The key for Mohegan is engaging our players with our Momentum program to bring them back to the casino,” Roberts told the PGCB. “It’s a full omnichannel, 360 program to drive more traffic back to the casino.”
In the three months prior to Unibet announced its departure, here’s how much revenue it produced in Pennsylvania, often finishing in dead last:
- August 2023: $1.9 million
- September 2023: $2.1 million
- October 2023: $1.8 million
It’s evident that Mohegan believes it could generate more revenue launching its own product.
