PlayLive! Casino is enhancing customer experience through a partnership with Aspire Global, a subsidiary company of NeoGames. The agreement goes into effect in 2024.
PlayLive! is operated under the Cordish Companies, who owns Live! Casino Philadelphia and Pittsburgh. Its PA online casino debuted before its two retail locations in August 2020.
PlayLive! Casino’s new partnership with Aspire Global
Aspire Global is delivering PlayLive! its full suite of online casino products and services, which include Player Account Management (PAM), Customer Relationship Management (CRM) aggregation and data analytics.
According to the press release, the new features Aspire Global provides will enhance the customer experience and satisfaction. Many gaming operators have shifted focus to player experience, which PlayLive! is now investing in. Aspire Global’s data driven approach also gives PlayLive! superior bonus management, personalized messaging, user segmentation, back-office conversion and retention tools.
In addition, PlayLive! has access to Aspire Global’s thousands of game titles from its own game developers.
Steven Nathan, SVP of Interactive Gaming at Cordish Gaming Group, made the following statement on player experience:
“This deal showcases our goal of providing the very best user journey for PlayLive! players in Pennsylvania. With NeoGames’ Aspire Global and its market-leading content and technology, we have found the perfect solutions to drive our iGaming operations forward in Pennsylvania.”
Cordish Company investing in online casino platform
With online casino giants such as BetMGM, FanDuel and DraftKings making headlines, PlayLive! Casino might not get the notoriety it deserves. The Cordish Companies is known for its retail casinos and other properties across the globe. Its executive team is starting to invest in the online product, though.
PlayLive! Casino has hundreds of slot games and dozens of table games, which include the PA live dealer series.
With more coming to PlayLive! Casino soon, the homepage section of the platform currently features games and promotions that move through a slideshow after a few seconds. The promotion icon is the biggest box among the section. Some of the games include:
- Turn Your Fortune
- Gonzo’s Quest
- Finn And The Swirly Spin
- Twin Spin
- Parthenon: Quest For Immortality
- Starburst XXXtreme
- Lucky Larry’s Lobstermania Slingo
- Lucky Larry’s Lobstermania 2
PlayLive! Casino features large progressive jackpot games
PlayLive! then features the casino’s biggest jackpots to the left of the screen, which update in real time. The jackpot games and their current totals include:
- Pork Knox: $36,933.81
- Divine Fortune: $58,187.71
- Mercy Of The Gods: $66,907.28
- Imperial Riches: $13,517.19
- Vegas Night Life: $7,215.69
The jackpots updating in real-time almost give it a stock market-like feel, similar to BetRivers Casino’s homepage. PlayPennsylvania recently detailed the homepages of several top online casinos in the state.
Rob Norton, President at Cordish Gaming Group, talked about merging the digital and retail casino scene for customers:
“At Cordish Gaming Group, we pride ourselves on supplying players with a quality gaming experience, both online and offline. Through our PlayLive! brand, we’re able to provide players with real-life entertainment of a casino, on a digital scale. We are excited to take our iGaming offering to new heights in Pennsylvania, and NeoGames’ impressive portfolio matched our requirements to do so.”
PlayLive! then lists all of its slots below the slideshow. Customers can scroll through, use the search bar or filter by gaming provider.
PlayLive! online casino revenue in the Pennsylvania market
While most retail casinos have multiple licenses, Live! Casino Philadelphia only operates PlayLive! Casino. Hollywood Penn National, Rivers Philadelphia, Valley Forge Casino and Harrah’s Philadelphia all operate at least two online casinos.
Live! Casino Philadelphia, Parx, Mount Airy and Wind Creek only handle one online casino partnership.
Out of the four, PlayLive! ranks third in year-to-date revenue behind Mount Airy and Parx:
- Mount Airy (PokerStars Casino): $32.6 million
- Parx Casino (betPARX Casino): $29.5 million
- Live! Casino Philadelphia (PlayLive! Casino): $21 million
Live! Casino Philadelphia has generated $76.3 million in lifetime revenue, which is eighth out of 10 licensed casinos.
Perhaps the Cordish Companies are making its move in the online casino space to improve this current position.