What Does the William Hill Rebrand Mean for Harrah’s Philadelphia and the Caesars Sportsbook App?

Posted By Katie Kohler on August 2, 2021

William Hill Sportsbook rebranded to Caesars Sportsbook by William Hill in various states. The official announcement of the change was made official on Aug. 2 in a press release from Caesars touting a plan to create the “best sports betting experience” under one brand that integrates the sports betting app with Caesars rewards program.

What does it mean for Pennsylvania? The William Hill app was never available in PA? What happens to the William Hill Sportsbook at Harrah’s Casino Philadelphia? Are any upgrades coming to the existing Caesars PA Sportsbook app?

Here, we break down how Monday’s announcement from Caesars empire will play out in the Commonwealth of Pennsylvania.

What the William Hill rebrand, Caesars sportsbook upgrade means for PA

What happens to the William Hill Sportbook at Harrah’s Philadelphia?

William Hill never launched an online sportsbook in Pennsylvania. But in Oct. 2020, in partnership a with Caesars, they opened a William Hill Sportsbook at Harrah’s Casino Philadelphia in Chester. It replaced “The Book” which opened in Jan. 2019.

Reps from Caesars told PlayPennsylvania that the William Hill retail sportsbook at Harrah’s is currently in the process of being rebranded to Caesars Sportsbook.

What happens to the Caesars Sportsbook app in Pennsylvania?

Caesars PA sportsbook went live in March 2020 in Pennsylvania. You can still access the Caesars sports betting app and online casino. Reps said they “look forward to bringing the new Caesars Sportsbook app to Pennsylvania and are working with state regulators to make it happen over the coming months.”

Can I still get sign up bonuses?

Yes. New players at Caesars online casino are eligible for a 100% deposit match bonus up to $2,021 by using our links to sign up. PlayPennsylvania will provide details on the welcome offer for the new Caesars Sportsbook when available at a future date.

Upgraded Caesars Sportsbook app

Tom Reeg, CEO of Caesars Entertainment, said the rebranded and upgraded Caesars Sportsbook will have:

  • Customized offers
  • Flexible limits
  • A wide range of betting lines

The Caesars Sportsbook app operates on Liberty, the company’s owned and integrated tech stack.

In April 2021, Caesars became the Official Sports Betting Partner of the NFL and renewed rights as an Official Casino sponsor. In late July 2021, Caesars and the New Orleans Saints signed a twenty-year deal that resulted in the Mercedes-Benz Superdome being renamed the Caesars Superdome.

Caesars sportsbook trails in PA

In a case of awful timing, Caesars online sportsbook launched in PA on March 10, just as the sport’s calendar was about to be shut down due to the coronavirus pandemic. In FY 2020/2021, Caesars online sportsbook’s handle was $16.5 million. Caesars Sportsbook’s online handle only represented .3% of the $5.1 billion in bets placed online. FanDuel continues to be the leader in the PA sports betting market which now consists of 13 sports betting apps.

For PA sportsbooks, only Harrah’s Casino Philadelphia and Presque Isle had a higher retail handle than online handle. Harrah’s retail sportsbook handle in FY 2020/2021 was $29.4 million and they posted $2.4 million in revenue, whereas online handle was $16.5 million and revenue $460,783.

Lead image c/o Caesars.

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Katie Kohler

Katie Kohler is a Philadelphia-area based award-winning journalist. She is the Managing Editor at PlayPennsylvania and covers the Pennsylvania gambling industry with an emphasis on sports betting, online casino/poker and the lottery.

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