Unibet is going after market share in states where it operates online casinos and sports betting, which includes Pennsylvania.
White Hat Studios and Unibet Casino partner up
White Hat Studios is integrating its content into Unibet’s new platform in New Jersey and Pennsylvania. The following titles will be made available for players in both states:
- Crazy Fishin
- Almighty Buffalo Megaways
- Jackpot Royale
White Hat Studios VP of Sales and Marketing, Daniel Lechner, said:
“We are thrilled to be partnering with Kindred Group. Its prominent market position in various jurisdictions around the world makes it a key player across the gaming sector and specifically within the rapidly expanding US market. Our high quality, engaging titles will boost both player acquisition and retention, and we look forward to seeing Unibet’s players’ reception to our releases across the two states involved in the deal.”
The Kindred Group, which owns Unibet, sees the value in adding White Hat Studios’ games to grow within the strong PA market.
Miranda McPhail, Product VP at Kindred Group, said:
“The company’s titles have won numerous awards and have quickly established a loyal fan base that has solidified it as a brand within the US gambling industry zeitgeist. We are excited to be welcoming White Hat Studios onto Unibet across New Jersey and Pennsylvania.”
Unibet PA Casino’s cross-market plan
Unibet is being careful about what states it operates in, especially after rolling out a new platform last month. The company most recently left the Iowa sports betting market, and mainly wants to focus on states that supply both gaming verticals.
The improved platform provides better security for users and advanced analytics for Unibet. Now it can offer a personalized marketing approach for players, and form partnerships with other gaming companies.
“Having recently launched our Kindred Platform in both New Jersey and Pennsylvania, we now have the technology and tools to allow us to expand our partnerships and be laser focussed on our content,” McPhail said.
Unibet online casino market share in Pennsylvania
Unibet has quite a ladder to climb as it looks up at other brands such as Wind Creek, Play Live! and PokerStars, just to name a few.
In a presentation highlighting 2022 Q3 results, Kindred noted plans for Unibet to be a top-10 operator in select US states, presumably those with both online casinos and sports betting. The company believes White Hat Studios can help it get there. McPhail said:
“Delivering players the most entertaining and varied portfolio of titles is key to our expansion plans in the US and partnering with White Hat Studios will deliver on this.”
White Hat Studios has partnerships with all of the top operators in multiple states, including BetMGM, Borgata, DraftKings, BetRivers and Caesars. The company also recently announced a partnership with betPARX in late July.
Unibet has invested in resources for its product and content offerings. Let’s see if it results in more PA online casino market share.