Harrah’s Philadelphia Installs Giant Video Screen In Retail Caesars Sportsbook PA

Written By Corey Sharp on November 2, 2023 - Last Updated on November 3, 2023
Photo of the new video board at Harrah's Philadelphia for a story about the Pennsylvania casino upgrading its Caesars Sportsbook video screen.

Harrah’s Philadelphia is improving the viewing experience for sports fans who want to watch a game inside the property’s sportsbook. The casino installed a large screen for fans to enjoy, whether a big Eagles game is on or for multiple games at once.

Already operating two PA online casinos, Harrah’s Philadelphia is investing in both online verticals and retail properties in the Keystone State.

Harrah’s Philadelphia Casino enhances Caesars Sportsbook PA viewing experience

Harrah’s Philadelphia partnered with Digital Signage Solutions from JCM Global to upgrade how sportsbook goers watch games at its Caesars Pennsylvania Sportsbook.

DSS TV PRO stretches 23 feet 7 inches wide and 13 feet 3 inches high for a second-to-none viewing experience. The screen is able to show up to six different games in 281 trillion colors.

Knowing Philadelphia as the crazed sports town that it is, renovating the sportsbook was a no-brainer for Matt Conner, VP of Casino Operations at Harrah’s Philadelphia. He said in a press release:

“We are thrilled to be relaunching Caesars Sportsbook at Harrah’s Philadelphia. JCM Global’s digital signage has been instrumental in creating a new immersive and dynamic experience for our guests. We are confident that this partnership and cutting-edge technology will bring a new level of entertainment and engagement to our patrons, and we can’t wait to unveil the enhanced sports betting experience.”

There’s nothing like watching a game at a sportsbook, especially with skin in the game. Dave Kubajak, JCM Global SVP of Sales, Marketing and Operations, added:

“Philadelphia is one of America’s great year-round sports towns with passionate fans who love their teams. Our own team is thrilled to be a part of the crew who created the newly renovated and relocated sportsbook at Harrah’s Philadelphia and to give the city’s fans a fantastic new way to enjoy all the big moments of their teams.”

Recent changes at Harrah’s Pennsylvania casino

Over the summer, the Pennsylvania Gaming Control Board (PGCB) granted Harrah’s Philadelphia’s request to remove 150 slot machines.

Harrah’s Philadelphia general manager, Zara Alayan, cited the combination of old games and a gaming floor that needed to be reduced as reasons for the removal.

The property also invested $1 million to relocate the sportsbook closer to the front of the establishment.

In the midst of implementing changes at the casino, Harrah’s Philadelphia, luckily, was not affected by a recent Caesars cyberattack. Caesars reportedly paid tens of millions of dollars in ransom money to fight off the hackers. They stole Caesars Rewards members’ driver’s license and Social Security numbers.

Everything appears to be behind Caesars and Harrah’s Philadelphia. It’s time for visitors to enjoy the amenities the casino has to offer.

Photo by JCM Global
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Corey Sharp

Corey Sharp is the Lead Writer at PlayPennsylvania bringing you comprehensive coverage of sports betting and gambling in Pennsylvania. Corey is a 4-for-4 Philly sports fan and previously worked as a writer and editor for the Philadelphia Inquirer and NBC Sports Philadelphia.

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