Pennsylvania-Based SeventySix Capital Joins AGA’s “Have a Game Plan” Campaign Ahead of NFL Betting Season

Posted By Nathan Frederick on September 9, 2021

With college and NFL football starting, it’s important to have a game plan and bet responsibly.

Last week, Pennsylvania investment firm SeventySix Capital joined the American Gaming Association’s effort on that front.

SeventySix Capital, which invests in innovative sports betting startups, became the first investment company to join the AGA’s “Have a Game Plan. Bet Responsibly” public service campaign. The campaign strives to promote responsible sports betting across the United States.

“We’re excited to partner with SeventySix Capital, whose innovative ideas and technologies reach widely across the sports betting landscape,” said Casey Clark, AGA senior vice president of strategic communications. “The success of the legal sports betting industry hinges on a shared commitment to responsibility. As American access to the legal market continues to expand, educating consumers on the importance of responsible betting is critical. We’re proud to welcome SeventySix Capital to Have A Game Plan and are thankful for their commitment to keeping bettors safe and informed.”

“Have a Game Plan” campaign was recently featured on SeventySix Capital’s podcast

Heading into the NFL season, sports betting is now legal in 32 states and the District of Columbia. It is fully operational in 23 of those jurisdictions.

SeventySix Capital will promote the “Have a Game Plan. Bet Responsibly” message through its social media channels, company podcasts, and newsletters. The campaign and the partnership with AGA was also featured on SeventySix Capital’s weekly podcast, Leadership Series, last Wednesday.

“SeventySix Capital shares the belief with the AGA that educating consumers on the basics of responsible sports betting is important to the longevity of the industry,” said Wayne Kimmel, SeventySix Capital’s Managing Partner. “We are proud to join forces with the AGA and other campaign partners as the first investment company partner in this effort…”

The AGA launched Have A Game Plan in late 2019 to educate sports fans on the principles of responsible sports betting. The campaign focuses on the core principles of responsible betting: 

  1. Setting a budget and sticking to it.
  2. Keeping betting social.
  3. Knowing the odds.
  4. And playing with trusted, regulated operators.

In addition to SeventySix Capital, other campaign partners include: DraftKings, FanDuel, Monumental Sports and Entertainment, NASCAR, the NHL, the PGA TOUR, Sightline Payments, Sinclair Broadcast Group, Vegas Golden Knights, the Washington Football Team and UFC.

SeventySix Capital has become a major player in sports betting and technology

SeventySix Capital, which is  based in Conshohocken near Philadelphia, invests in ground-breaking sports betting, esports, and sports technology startups.

In 2021, SeventySix Capital sold three portfolio companies – VSiN, the sports betting media network (sold to DraftKings), Vigtory, a next generation sportsbook (sold to FuboTV), and Team Whistle, a sports and entertainment media company (sold to ELEVEN SPORTS).

Other public companies that have acquired SeventySix Capital’s portfolio companies include: Aramark, Intel, IBM, Walgreens and Yahoo.

As sports betting and gaming opportunities continue to expand across the country, SeventySix Capital should remain a prominent player in the business.

Pennsylvania players have many outlets for help with problem gambling

The American Gaming Association (AGA) is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. In addition to the “Have a Game Plan” campaign, the AGA supports myriad efforts to promote responsible gaming. 

In Pennsylvania, individuals who are prone to problem or compulsive gambling have several ways to seek help. Those include:

  • Call the PA Gambling Addiction 24-hour hotline at 1-800-GAMBLER.
  • Search online for a Gambling Addiction participating provider.
  • Text or chat via the Center for Compulsive and Problem Gambling’s 24-hour chatline

College football has begun. The NFL season starts Thursday. Get your game plan ready.

So with another football season underway, the playbook for Pennsylvania’s sports bettors is pretty similar to the one held by their favorite team.

Avoid problems and mistakes.

Have a game plan.

And make sure to execute it

Lead image credit: AP Photo/Nick Wass

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Nathan Frederick

Nathan Frederick is an award-winning writer with more than 1,000 published bylines and two decades of journalism experience. His work has won awards from the Pennsylvania Society of Professional Journalists, the Keystone Press Association, and the Associated Press Sports Editors. He has also authored three books, one of which debuted as an Amazon No. 1 New Release.

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