The NBA, MLB and NHL aren’t the only ones readying for a return to action. A B2B gambling company and an operator are preparing for the return of mainstream sports.
Scientific Games and Caesars announced on June 30 that they extended their existing digital sports betting partnership.
‘An exceptional experience’
Jordan Levin, group CEO, digital, for Scientific Games, commented in a press release on what is to come:
“Caesars has always been a market leader, well known for delivering superior player experiences in the traditional gaming space. Our scalable technology, complemented with a US-player-entric experience, enables Caesars to deliver on their service legacy by offering exceptional betting and digital gaming experiences that reach new audiences across key markets.
“We’re delighted with our partnership with Caesars Entertainment. We’re working side by side, supporting their excellent teams and playing an important role in delivering digital casino and sports betting products to their players across multiple states.”
Caesars rolled out an online sportsbook in Indiana in mid-May.
Late to the PA party
Caesars was a relative latecomer to the PA online casino and sports betting market. The sportsbook launched in March and its iGaming product arrived in late April through its partnership with Harrah’s Philadelphia Casino.
Scientific Games’ OpenSports and OpenGaming product suites power Caesars’ digital products in Pennsylvania.
Christian Stuart, Caesars Entertainment executive vice president of gaming and interactive entertainment, said:
“We are pleased to extend our collaboration with Scientific Games and thrilled to see our players experience the benefits of our continued partnership. Scientific Games’ technology is not only highly scalable, but most importantly, it provides our players with feature-rich content fully integrated with Caesars Rewards.”
Caesars is one of the few online options in PA that allows users to link their accounts and earn rewards. When you play online, you can earn Caesars rewards, including tier credits and rewards credits.
Users can link their existing Caesars Rewards account when logging into their Caesars Casino and Sportsbook Pennsylvania account.
- Go to the loyalty details under “My Account.”
- Click “Connect.”
- Within 72 hours, your account will be updated to reflect any online credits during online play.
Bad timing for Caesars so far
Caesars sportsbook launched ahead of the scheduled NCAA Tournament, which seemed like great timing. Instead, the tournament and all major sports got canceled in mid-March. Caesars online casino arrived with just 12 slot titles and no table games.
In May, Caesars ranked at the bottom of all PA online sportsbooks for both revenue ($1,545) and handle ($143,991).
Caesars online casino finished May second to last in revenue behind BetAmerica.
Scientific Games keeps making deals
Scientific Games made a deal in June with Inspired Entertainment to provide virtual sports products through its OpenMarket aggregation platform. SG calls OpenMarket the “industry’s first one-stop content marketplace for sports betting.”
“We’re thrilled to partner with Inspired Entertainment so our partners can offer their customers realistic computer-generated re-creations of their favorite sports and keep customers engaged between games once live sports are back,” said Keith O’Loughlin, SG’s senior VP for digital sportsbooks.
The Pennsylvania Lottery is a common partner of both Scientific Games and Inspired.
Last month, the PA Lottery expanded its iLottery content delivered to PA players via Scientific Games’ OpenGaming technology. SG is now the exclusive distributor of SidePlay Entertainment’s eInstant games, which feature titles like Piggy Bank Payout. The PA Lottery was the first market in the US to launch the content.
And Inspired Entertainment is the provider of the PA Lottery’s offline XPress Sports games, which launched in August 2018. In these Derby Cash Horse Racing and XPress Car Racing games, lottery players can select winners of simulated races. Random drawings determine the outcomes of the virtual races.