After recently launching in Pennsylvania, Bally’s online casino is swiftly going after market share. The operator announced a partnership with the gaming provider, Pragmatic Play, to bring its array of games to the Keystone State.
Pragmatic Play is going to help strengthen Bally PA Casino content for players. The operator is just scratching the surface within the state after successfully launching in June.
Bally online casino PA to add Pragmatic Play games to platform
Pragmatic Play is going to add a new element for PA online casinos. The game developer has partnered with Bally’s in every state it operates in, including the Keystone State. Bally’s players will have access to Pragmatic Play’s most popular games, which include:
- Sweet Bonanza CandyLand
- Boom City
- PowerUP Roulette
Irina Cornides, Chief Operating Officer at Pragmatic Play, said in a statement:
“With Pragmatic Play’s leading Live Casino portfolio being made available to Bally’s in all their active markets, even more players across their brands will be able to enjoy our growing range of immersive game shows and premium table games.”
What does the new partnership mean for Bally Casino?
Pragmatic Play is a game developer that offers a ton of different genres of online casino games. The company produces titles in the following categories:
- Game shows
Pragmatic Play is also always developing new content at a rapid pace. In the press release, the company said it creates up to eight online slots a month.
Simon Field, Director of Live Casino Strategy and Development at Bally’s, commented on Pragmatic Play’s impressive content creation:
“It has a reputation for innovative and boundary-pushing games that keep players engaged and excited, so we’re confident our customers will thoroughly enjoy these new arrivals.”
Bally PA online casino off to strong start
Bally’s online casino is already having a quality start in the Keystone State. It generated nearly $2 million in July revenue, the operator’s first full month in operation, already finishing ahead of Unibet PA Casino. Bally’s is eyeing Wind Creek next, which recorded $2.7 million in July revenue.
The operator accumulated $1 million in gross gaming revenue and $30 million in handle by day 29. Bally’s launched online in New Jersey in December 2021 and did not reach $1 million in gross gaming revenue until day 67. It also did not reach $30 million in NJ handle until day 68, which is why the operator stated that “all metrics point to PA being our most successful launch to date.”
Robeson Reeves, Bally’s CEO and Director, said last month:
“While it’s still quite early, we are pleased with the initial results. We believe our early performance in PA is a result of strong brand recognition and database. We are only scratching the surface of our player database omnichannel opportunities.”
The rollout of new games, thanks to Pragmatic Play, is only going to help Bally’s online platform, along with the Pennsylvania online casino market.