Last week, Greenwood Gaming and Entertainment, the owner of Parx Casino, was the first to apply for an interactive gaming license in Pennsylvania.
Now, they are bringing on the talent to make it happen.
On Wednesday, Parx announced there is a new member of their management team. Its new Senior Vice President of Interactive Gaming & Sports, Matthew Cullen, will drive the efforts to bring online casino gaming and sports betting to Pennsylvanians.
“Matthew is joining the Parx Casino team at a very exciting time for our company. With online gaming and sports betting on the near horizon, Parx Casino is perfectly positioned to offer our guests the absolute best gaming and entertainment experience anywhere in the region,” said Chief Technology Officer John Dixon in a press release.
“Matthew’s unique professional pedigree of online gaming, corporate development, marketing, product and business strategy, and digital technology, makes him an ideal person to lead our expanding business footprint.”
Cullen brings 25 years of experience in online gaming and digital media to Parx. Previously, he served as CEO of San Manuel Digital, President of RocketPlay now PlayAGS (AGS), and Vice President of US New Ventures Paddy Power Betfair.
Parx partnering with GAN to launch online gambling
Earlier this week, GAN confirmed an expansion to its partnership with Parx Casino. Greenwood Gaming filed a petition with the Pennsylvania Gaming Control Board (PGCB) naming GAN as their online gaming platform.
The is not the first time, Parx and GAN worked together. In March 2015, Parx launched freeplay gaming on GAN’s platform. The social gaming site will remain available once real-money iGaming launches.
One of the benefits of the Parx – GAN relationship is the ability to link the land-based casino’s reward program with a player’s online account.
GAN’s US-patented technology is attractive to players. They can earn rewards both online and on-property and redeem them for cash online or special offers on site. This type of differentiation between online casinos is very important in what is expected to be a crowded Pennsylvania online gambling market.
GAN has 15 years experience in providing real-money and simulated-gaming software services to the internet gaming industry. Most recently, it partnered with Ocean Resort Casino to launch of its new online casino in New Jersey.
John Dixon, CTO of Greenwood Entertainment & Racing, Inc commented to MarketWatch:
“GAN has demonstrated its Regulated Gaming capability in New Jersey and the merits of integrating with a casino management system. Parx Casino will have the opportunity to launch Regulated Gaming in Pennsylvania later this year, subject to the regulatory approval of the PGCB.”
9 PA casinos apply for regulated gaming licenses
The initial round of the application process offered a discounted license fees of $10 million for casinos seeking to provide online slots, online table games, and online poker. Nine of Pennsylvania’s 13 casinos took advantage of the discount:
- Stadium Casino
- Mount Airy
- Sands Bethlehem
- Hollywood Casino
- Valley Forge
- Harrah’s Philadelphia
- Rivers Casino
- Sugarhouse Casino
The four remaining casinos can pay $4 million for individual licenses in each of the three categories. Those casinos are:
The first to market in the Pennsylvania regulated gaming industry is vital to becoming a leader in the space. Parx is taking all the steps it needs to ensure it is ready to launch on day one. Partnering with GAN and bringing top talent on board gives the casino a good head start.
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