Why Market Analysts Still Bullish on PA Online Gambling Stocks

Posted on July 3, 2020 - Last Updated on July 2, 2020

Online casino businesses are on fire. So are their stocks.

As Chris Krafcik, the managing director at Eilers & Krejcik Gaming observed Wednesday on Twitter:

Online casino stocks getting big attention

And with the expansion of the online gambling business, there’s a renewed interest in the underlying stocks.

So much so that the Motley Fool, a stock insights service, devoted a 45-minute-long podcast to the business and the stocks.

The market is estimated at a staggering $450 billion.

Contributor Luis Sanchez told host Nick Sciple:

“And right now, the biggest catalyst is the U.S. and what’s going to happen here in the next 5 to 10 years.”

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Pennsylvania and New Jersey are driving the interest in stocks

Sciple and Sanchez pointed to the transition from physical wagering to online in Pennsylvania and New Jersey as the main drivers.

Online gambling has about an 11% share globally and was increasing at about 1% to 2% annually before the virus pandemic, they observed. The desire for more tax revenue should accelerate acceptance.

At least 20 online casino markets predicted in the US

Sanchez believes while sports gambling online will spread relatively quickly to other jurisdictions, eventually 30 to 40 states, the acceptance of online casino gambling will be slower, with just 20 to 30 states allowing online casinos.

For now, the race to service these emerging markets is primarily from European-based companies looking to make connections with US companies, sometimes partnering as providers, sometimes merging.

Flutter via FanDuel and DraftKings are the main movers

They pointed to Flutter Entertainment buying FanDuel as examples, with Flutter stock (PDYPYup 95%. And then there is DraftKings, with the stock – DKNGup 231% in just three months. Both companies had years of experience in daily fantasy sports. In addition to experience, it gave them a fan base, a data bank of gamblers, and name recognition.

Flutter is not well known in the US, Sanchez pointed out, because it is a Brit stock. Shares in the US are sold over the counter, but their assets are recognizable. They include PokerStars, the No. 1 poker company in the world, Sky Bet, Paddy Power, Betfair, The Stars Group, and FOX Bet, as well as FanDuel. Sanchez believes FOX Bet, with its alliance to Fox Sports, will take off as the pandemic eases.

In the early online states, like New Jersey and Pennsylvania, FanDuel has more market share than DraftKings, Sanchez added. By all measures, Flutter, by way of FanDuel, is currently the US market leader, Sanchez noted.

But DraftKings’ merger with SBTech, giving it back-end control, combined with how vertically integrated it operates and its public offering in April, have given it a boost. Flutter, on the other hand, has many third-party partners. Owning the content allows for better margins over time, said Sanchez.

GAN is also a major player and has an expansion plan

The other stock the Motley Fool podcast examined was GAN, which went public in the states at the beginning of May.

The British company provides the back end for FanDuel’s sportsbook and iGaming offerings and software for several other operators. Sanchez said their service is basically plug-and-play, making it attractive to a range of operators. But Sciple said, for now, the company depends too much on FanDuel.

Sanchez agreed but pointed out in a recent earnings call GAN said it is working with an unnamed multi-state partner which could double their earnings. Sciple said they appear capable of scaling up quickly.

Then there is Golden Nugget

Relatedly, there are two stock deals in the news recently which were not in the Fool’s podcast, Golden Nugget, and Penn National.

OnlinePokerReport detailed a move by Golden Nugget to make its online gambling business into a company of its own with stock listed on NASDAQ as Golden Nugget Online Gaming (GNOG) Inc.

Golden Nugget is the top online casino in New Jersey and is also expected to launch soon in PA.

The deal is expected to close in the third quarter of the year valuing the new company at $745 million.

PENN stock fluctuation, links to controversial Barstool Sports

Penn National Gaming bought a 36% share of Barstool Sports early in the year. Penn’s stock shot up, only to crash as the pandemic took hold in March. Now the stock’s recovered, and in fact, had shot up again just after Barstool’s founder and public face, Dave Portnoy, appeared with PENN’s leader, Jay Snowden, on a market tip show.

But then videos of Portnoy using racist language, including saying then-NFL QB Colin Kaepernick looked like a terrorist, surfaced.

That led to a long segment of the most recent LegalSportsReport podcast discussion of how PENN and Barstool have sidestepped the issue as the gaming company prepares to launch a Barstool betting app in August.

Time will reveal if his recent apology on Facebook will be enough to keep Portnoy in the good graces of his newfound investors. And how the Barstool-Penn partnership will play out – and affect PENN stock – in the months to come.

Kevin Shelly Avatar
Written by
Kevin Shelly

Kevin C. Shelly is an award-winning career journalist who has spent most of his career in South Jersey. He's the former assistant city editor of The Press of Atlantic City, where he covered the casino industry and Atlantic City government as a reporter. He was also an investigative, narrative enterprise, and features reporter for Gannett’s Courier-Post.

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