Another Barstool Sportsbook is coming to Pennsylvania. The newly constructed Barstool Sportsbook at Hollywood Casino at The Meadows is set to open on June 9 pending Pennsylvania Gaming Control Board approval. It will be the fourth Barstool Sportsbook Penn National Gaming has opened in Pennsylvania since August 2021.
Barstool Sportsbook at Hollywood Casino at The Meadows
Hollywood Casino at The Meadows plans to open the new Barstool Sportsbook on June 9 at 5:30 p.m. A press release says that local sports personalities, community leaders, and members of the Washington County Chamber of Commerce will be there to cut the ribbon.
The $7 million Barstool Sportsbook at The Meadows is located on the casino floor overlooking the race track. It features:
- A restaurant and multiple bars
- Slot machines and a low-limit table games pit
- 45 large televisions
- A 48-foot wide video wall
Barstool Sportsbook in PA
Pennsylvania-based Penn National Gaming bought 36% stake in Dave Portnoy’s Barstool Sports in January 2020. Pennsylvania was the first state to launch a Barstool online sportsbook in September 2020. Barstool online casino PA subsequently launched in May 2021. The marriage of Barstool and Penn National then hit land-based PA casinos.
August 2021: a mini-casino, Hollywood Casino York celebrated its grand opening and featured the first Barstool Sports on the East Coast.
“When we announced Barstool in Jan. 2020 as a key partner it gave us the opportunity to think about how we would design a sportsbook now that we have one of the preeminent sports brands,” said Erin Chamberlin, senior vice president of regional operations at Penn National Gaming said. “This is a very different sportsbook from anything in the Commonwealth that I’ve seen.”
December 2021: Another mini-casino, Hollywood Casino Morgantown, opens. It also has a Barstool Sportsbook. It has more of an outdoor seasonal terrace, a fully enclosed outdoor terrace, retractable bleachers, and an area to purchase Barstool merchandise.
Marc Guastella, vice president and general manager for Hollywood Casino Morgantown, said:
“It’s our flagship food and beverage and entertainment outlet here. We are anticipating this to be an incredible hit in the market.
Retail sportsbooks keep coming in 2022
March 2022: Ahead of March Madness betting, Hollywood Casino at Penn National Race Course, opened a new Barstool Sportsbook in the spot of the former buffet. In addition to sports betting kiosks and TVs, the 12,000 sq. ft. sportsbook has:
- Three blackjack tables
- Tne craps table
- 10 hybrid table game stations with four display screens
- 28 ft. Jumbotron
- 300 square-foot TopGolf Swing Suite
Jeff Morris, Penn National Gaming’s Vice President, Public Affairs & Government Relations, commented to PennLive:
“We’re confident the size and scope of our sportsbook is bigger than any other on the east coast, considering we’re the only one with blackjack and craps tables, a Top Golf Swing Suite, and 28-foot Jumbotron,”
Barstool Sportsbooks, younger demographics and table games
Penn National Gaming plans to acquire the remaining stake of Barstool in 2023. Since acquiring 36% in 2020, Penn National has touted Barstool attracting a younger demographic and its media reach. Since Barstool and Portnoy are recognizable brands, they don’t pour the same of amount of marketing and advertising spend as other sportsbooks.
During Penn National Gaming’s Q1 earnings call, CEO Jay Snowden said:
“We’re encouraged by the ongoing visitation of our younger demographic. We remain focused on reimagining our properties and offerings to enhance the entertainment appeal to the steadily growing segment of customers.”
$PENN also noted that Barstool Sporstbooks increases cross-sell opportunities. Comparing Q1 2019 vs. Q1 2022 in properties with retail sportsbooks, Penn National has seen a 53% increase in table game Theo for ages 21 to 44. Theoretical win (Theo) is the expected house win for a player, based on the total amount wagered by the player and the game played.