In case anyone forgot, FanDuel Casino is updating its “Winning is Undefeated” ad campaign to remind players about the unmatched elation brought by casino triumphs.
The ad campaign, which announced its second installment earlier this month, will roll out across TV, social media and other platforms in the immediate future. It will appear most prominently in key FanDuel Casino markets including New Jersey, Pennsylvania and Michigan.
The popular option among Pennsylvania online casinos also rolled out a new game with the exclusive title, Fort Knox Cleopatra.
FanDuel Casino ad campaign emphasizes winning in life
The advertising campaign highlights life’s smaller victories, while reminding everyone that the ultimate feeling is winning with FanDuel PA Casino.
“At FanDuel Casino we are all about celebrating that unmatched feeling of victory,” Daniele Phillips, Vice President of Brand Strategy at FanDuel Casino, said in the news release. “Our latest campaign doubles down on how the feeling of winning outranks all else – from successfully avoiding your neighbor, to catching your car keys in one hand. With our daily free-to-play game Reward Machine and our newly launched welcome offer – 50 bonus spins – our players have more chances than ever to experience that feeling of winning for themselves.”
As Phillips noted, new customers at FanDuel Casino will get 50 bonus spins after signing up and making their first deposit. In addition, FanDuel Casino’s free-to-play Reward Machine gives players three spins each day and a chance to win up to $2,000 if they can match three symbols or collect three trophies.
Fort Knox Cleopatra looks to duplicate popularity at Pennsylvania online casinos
Alongside the updated ad campaign, FanDuel Casino also announced that it will debut a new exclusive game by IGT – Fort Knox Cleopatra. The base game, Cleopatra, has been one of the industry’s most popular PA slots titles for more than a decade. The 5×3 slot also consistently ranks among the top performers at FanDuel Casino.
Fort Knox Cleopatra has the same ancient Egypt theme as its predecessor, but it features a new progressive jackpot element that adds even bigger prizes to the existing gameplay. Players have numerous ways to win, which include the Cleopatra Bonus and the all-new Fort Knox Bonus.
The Cleopatra Bonus, which is activated by collecting three sphinx scatter symbols, provides 15 free spins, with each win tripled during the bonus. Furthermore, the Fort Knox Bonus, which can be triggered randomly during any base game spin, features coins that can unlock a progressive jackpot and other icons that include open safes full of cash.
“Offering our players the ultimate choice of games is a top priority for us,” Asaf Noifeld, Managing Director at FanDuel Casino, said in the release. “And bringing IGT PlayDigital’s Fort Knox Cleopatra to FanDuel Casino helps us continue to provide the best iGaming product experience on the market. As we continue to introduce new players to FanDuel Casino, we are excited to bring a game users know and love with a new spin and more prizes, an ideal combination to engage all players.”
With Fort Knox Cleopatra’s name recognition, available bonuses and potential payouts, it’s entirely possible the new game will gain popularity rather quickly. FanDuel Casino certainly hopes so.
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PA casinos online annual slot revenue just topped $1 billion
FanDuel’s newest game launch arrives at a perfect time amid Pennsylvania’s rapidly-expanding slot market. According to statistics released last week, Pennsylvania’s online casino slot revenue has already surpassed $1 billion in 2023 – and there are still a few months remaining.
Overall, Pennsylvania online casino operators recorded $171.9 million in revenue in August alone, which was the second-highest monthly total in the state’s history. The record total of $181.5 million was set in March 2022.
“PA online casinos have now hit at least $160 million in earnings in eight of the last nine months,” PlayPennsylvania Managing Editor Chris Imperiale said. “…The state’s momentum shouldn’t slow down entering September, as lots of operators provide crossover promos involving the NFL”
Hollywood Penn National remains the king of PA online casino operators with a total August revenue of $68,645,276.
Valley Forge Casino Resort, the partner for FanDuel online casino, finished second with $39,410,760 in August online revenue. Rivers Philadelphia placed third ($33,767,798).
Thanks to FanDuel’s continued efforts in both advertising and gaming, the brand should maintain a strong position in the robust Pennsylvania market.
And it’s quite possible that the September numbers will climb even higher.