BetMGM Casino PA Turns To Vanessa Hudgens For Latest Campaign

Written By Corey Sharp on November 28, 2023 - Last Updated on November 30, 2023
Photo of Vanessa Hudgens for a story about BetMGM Casino PA releasing a new ad campaign featuring the star.

The advertising and marketing in the online casino industry have been just as innovative as the operators creating new games for players. BetMGM is now turning to one of the biggest pop stars in the world, Vanessa Hudgens, to promote its online casino.

BetMGM Casino PA has one of the most impressive slot libraries among PA operators. Using Hudgens to help market the product should be a huge boost for the brand.

Vanessa Hudgens stars in BetMGM Casino PA’s recent ad campaign

PA online casinos include some of the most innovative operators across any industry. BetMGM found a way to get even more creative, after using Hudgens to star in a 30-second campaign showing off the brand’s online casino. The spot follows Hudgens around in a library setting, which is brought to life with the app on her phone. The audience travels with Hudgens from one game to another.

Matt Prevost, BetMGM’s Chief Revenue Officer, said in a press release:

“Vanessa Hudgens is a superstar who brings BetMGM to life not only as an iGaming or sports betting company, but as an entertainment experience. This is an incredible collaboration that will keep audiences old and new engaged.”

The ad was directed by Grammy award winner Calmatic, who has also worked with Lil Nas X and Billy Ray Cyrus’ record-breaking “Old Town Road.”

Geno Burmester, Creative Director at 72andSunny, said:

“The iGaming space is more crowded than ever. None of the competitors have the impressive library of games that BetMGM Casino offers. We wanted to bring that product truth to life in a spectacular way only this brand could.”


BetMGM Pennsylvania recent slot additions

BetMGM Casino PA has the second-most PA slots titles among online casino operators in Pennsylvania with 867.

The operator has diversified its slot mix, adding titles from all different genres. BetMGM announced last month that it is debuting ‘The Godfather’ slot to its array of games. It figures to be one of BetMGM’s most popular slots, as ‘The Godfather’ is one of the most influential and well-known movies ever. BetMGM has also provided slots from other movies and TV shows, which include:

  • Ted
  • Peaky Blinders
  • Cats
  • Beavis and Butt-Head
  • The Goonies
  • Hell’s Kitchen
  • Hercules

Not only has BetMGM been busy in the entertainment sector, but the platform has also experimented with the hospitality industry. Earlier this year, BetMGM released a slot from the popular restaurant Buffalo Wild Wings, which has 1,243 locations across the country.

Previously this fall, BetMGM unveiled the popular retail slot Buffalo to its library of online games, as well.

BetMGM has put in a lot of work to be considered one of the top online casinos not only in Pennsylvania, but nationally, too. The Pennsylvania Gaming Control Board (PGCB) does not break down revenue by operator. However, in partnership with Hollywood Penn National, along with DraftKings Casino PA, Hollywood Casino PA and PointsBet Casino PA, the license produced $705.5 million in yearly revenue.

Bringing in Hudgens to promote BetMGM’s brand is only going to help the operator.

Photo by Evan Agostini / AP
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Corey Sharp

Corey Sharp is the Lead Writer at PlayPennsylvania bringing you comprehensive coverage of sports betting and gambling in Pennsylvania. Corey is a 4-for-4 Philly sports fan and previously worked as a writer and editor for the Philadelphia Inquirer and NBC Sports Philadelphia.

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