When not staring down the pitcher, any batter at Citizens Bank Park is able to see the Live! Casino Philadelphia building. The majority of Phillies fans, who don’t have to stare down a pitcher, are also able to see the casino.
Located steps away from the ballpark in the Stadium District, Live! Casino Philadelphia takes pride in being a great neighbor to the Phillies.
With the Phillies facing high expectations for the 2024 season, which begins Thursday against the Braves, Live! Casino Philadelphia also has tons of plans for what could be a magical summer and fall. The property is also appealing to out-of-town fans, in preparation for the 2026 MLB All Star Game.
The experience the casino plans to offer Phillies fans
Live! Casino Philadelphia has an advantage that no other property in the state has. It’s located within a short walking distance to each major professional sports franchise in the city.
Live! Philadelphia’s Senior Vice President of Marketing, Jake Joyce, told PlayPennsylvania the importance of the location:
“We’re trying to get our visitors to play where the professionals play. It’s just in a different format. They might be playing ball, but we’re talking craps, blackjack, slots and so forth. That’s what is important to us as an organization, our ownership and partners. We wanted to create a really live experience in and around professional sports teams, athletes and fans.
“It’s amazing. You can be on our rooftop and hear the roar of the crowd and the crack of the bat. There’s no other hotel, casino, dining or entertainment establishment that offers something like that.”
The Pennsylvania casino wants to have the best fan experience outside the stadium. The property is promoting Philly Phridays at the popular Sports & Social bar. Across 12 Friday home games throughout the season, Philly Phridays include:
- 52-foot LED display and 24 TVs
- Free food such as popcorn and chocolates
- Caricature artists
- Memorabilia and swag giveaways
Largely because of the Phillies’ high expectations, Live! Philadelphia is expecting more foot traffic this summer. The quantity of baseball games in July and August drives more fan traffic than November when the Eagles have two or three home games.
Live! Philadelphia is hoping it experiences pure chaos once again in late October should the Phillies make another deep postseason run.
Live! Casino Philadelphia building hotel brand, preparing for 2026 MLB All Star Game
Not only is it important to market to Phillies fans, but appealing to opposing fans is also extremely essential to Live! Casino Philadelphia.
Joyce told PlayPennsylvania that he’s already seen an uptick in hotel accommodations for the season. The Phillies play host to the Mets and Yankees this season, which always brings those fans to Live! Philadelphia. Braves and Pirates fans also utilize the property’s lodging offerings.
To expand marketing efforts, Joyce said that the casino is working with MLB to offer overnight stays for fans who buy tickets through the MLB app. A fan with a home zip code outside of the Philadelphia metro area would receive a pop-up ad for hotel accommodations at Live! Casino Philadelphia after purchasing Phillies tickets.
Joyce cited that catering to fans of teams with superstars and future hall of fame players with huge followings, such as the Dodgers’ Shohei Ohtani, is just as important as Phillies fans.
There’s extra incentive for Live! Casino Philadelphia to do so with the MLB All Star game coming to Citizens Bank Park in 2026.
“We are going to be front and center,” Joyce said of Live! Philadelphia during all-star week in 2026. “If we can get in front of those diehard fans ahead of that season, it’s going to be of incredible value to us then as well.”
Live! Casino Philadelphia is already planning for 2026 while hoping for a successful 2024 Phillies season.
