“You are, I am, we are all Caesars!” says J.B. Smoove playing the former Roman dictator in perhaps the most hype opening of a sportsbook commercial.
Well…sort of. The new version of the Caesars Sportsbook launched elsewhere in the US in 2021, but Pennsylvania bettors had to wait.
Note: The new Caesars PA app finally went live on Aug. 30, 2022. Read all about it here.
Caesars online sportsbook upgraded in August 2021…just not in PA
Caesars online sportsbook launched in Pennsylvania in March 2020. At the time, it was obvious the arrival was meant to coincide with the start March Madness. Instead, COVID-19 shut down college and pro sports for months. In August 2021, Caesars unveiled a rebranded and upgraded Caesars Sportsbook with:
- Customized offers
- Flexible limits
- A wide range of betting lines
- Liberty, the company’s owned and integrated tech stack
Caesars Sportsbooks links with Caesars Rewards loyalty program and bets earn Caesars Rewards Tier Credits and Reward Credits. Reward Credits earned within the Caesars Rewards network can be redeemed at over fifty destinations across states for things such as free play, dining, getaways and more.
However, the rebranded sportsbook app was not immediately available in Pennsylvania. At the time, reps from Caesars told PlayPennsylvania they “look forward to bringing the new Caesars Sportsbook app to Pennsylvania and are working with state regulators to make it happen over the coming months.”
Caesars online sportsbook and casino
Caesars online sportsbook and Caesars online casino are live in Pennsylvania. Below are screenshots of the current versions.
Here are screenshots of the rebranded and upgraded Caesars Sportsbook and Casino.
What’s the difference? Aside from the visual differences, the upgraded version had bet boosts, more promotions, and the option to build same game parlays. (The screenshots of the new version are from Caesars New Jersey. Games for the online casino differ in each state.)
New Caesars PA Sportsbook
So, when is the new, upgraded Caesars Sportsbook coming to Pennsylvania?
PlayPennsylvania followed up with Caesars in January 2022 and reps said to “stay tuned…” Until then…You are, I am, we are all…waiting.
Caesars Q1 and Q2 earnings offers updates about sportsbook
During Caesars Q1 earnings call, they said they expect all of the remaining Caesars branded apps and sportsbooks to be running on the Liberty platform by the end of the year. Liberty is the tech platform Caesars acquired as part of its purchase of William Hill.
They repeated the statement during the Q2 earnings call on August call saying Caesars expects to have all its online sportsbooks on the new Liberty platform by the end of 2022.
Sportsbooks in Pennsylvania and Caesars market share
There are currently 14 legal, regulated sports betting apps live in Pennsylvania. FanDuel has dominated since arrival and about 33% of all online wagering in PA in March 2022 was done online at FanDuel.
Online handle in Pennsylvania in March 2022 hit $667 million. Caesars sportsbook only accounted for less than 1% of all online bets., Caesars online sportsbook’s gross taxable revenue was in the red from July 2021 through February 2022.
Caesars in the red
- July 2021 -$128,882
- August: – $604
- September: – $36,587
- October: – $460,872
- November: – $86,653
- December: -$78,827
- Jan. 2022: -$137,997
- Feb. 2022: -$184,796
- March 2022: $19,231
Caesars online casino and sportsbook operate in PA through its partnership with Harrahs Casino Philadelphia.
When asked during the Q1 call about building market share in states where the app is not migrated yet, CEO Tom Reeg answered in part:
One of the states that still needs to come on Liberty is Nevada which is obviously a big one for us. In terms of building share, these are states where we’re undeniably late to the game. We’re going to be smart about how much resources we throw at them, but roll in tying them into our brick-and-mortar business. Obviously, we’ve got a lot of customers out of Pennsylvania, both in Chester and in Atlantic City. We’d expect to continue to grind higher in market share.”