Bet365 Further Diversifies iGaming Portfolio With Inspired Partnership

Written By Corey Sharp on July 31, 2024
Two hands hold a seedling. Bet365 has come out of the gate swinging and recently partnered with Inspired Entertainment to further diversity its online casino portfolio.

Bet365 has fully launched in the Pennsylvania online casino market earlier this month, and is partnering with manufacturing powerhouses. The new operator came to an agreement with Inspired Entertainment to release titles in the Keystone State.

The two companies were already working together in New Jersey. That should make it a seamless transition to include games on bet365 Casino PA.

Bet365 is a well-respected brand and is looking to make its mark in a crowded, but lucrative online casino market in PA.

Bet365 expanding online casino portfolio post-launch

The brand new Pennsylvania operator has been making headlines of late. First, it fully launched in the PA market last week with a 100% Deposit Matched Bonus (up to $500) with 100 bonus spins.

Then, bet365 immediately announced a partnership with White Hat Studios to bring some of the most popular slots to the market. It is continuing the movement in PA by pairing with Inspired Entertainment.

Some of Inspired Entertainment’s popular games on bet365’s platform include:

  • Big Bonus
  • Big Egyptian Fortune
  • Call of the Wild
  • Big Fishing Fortune
  • Big Spin Bonus
  • Reel Lucky King Megaways
  • Gold Cash Free Spins

screenshot of Inspired's Big Egyptian Fortune game

Brooks Pierce, President and CEO at Inspired Entertainment, is confident his company can add value to bet365.

“We’re thrilled to be expanding our partnership with bet365,” he said in a press release. “Our goal is to deliver high-quality content that meets the evolving needs of players in North America. bet365 knows what its customers want and we’re confident that we can drive growth and provide an exceptional gaming experience for bet365’s Pennsylvania customers.”

Committed to growth in PA market

Bet365 has come out of the gate swinging, knowing that the PA online casino market is the biggest, and most important. Launching a sportsbook, along with partnering with two well-respected game manufacturers proves that.

A bet365 spokesperson talked about the importance of the newest partnership, which is going to help with the overall product.

“We’re thrilled to be expanding our partnership with Inspired, in a milestone announcement for bet365. The partnership marks a significant advancement in our US expansion, showcasing our commitment to providing the most innovative and engaging gaming experience.”

Bet365 certainly has a steep climb in the PA market, as does any operator launching into a new state. It’s going to take some time for the company to make its mark in the Keystone State. However, when it does, PlayPennsylvania predicts bet365 will rank in the third tier of online casinos, with Fanatics, Wind Creek and Mohegan Sun Pocono.

It’s possible the operator can join the second tier with an effective product and marketing plan.

Photo by Shutterstock
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Corey Sharp

Corey Sharp is the Lead Writer at PlayPennsylvania bringing you comprehensive coverage of sports betting and gambling in Pennsylvania. Corey is a 4-for-4 Philly sports fan and previously worked as a writer and editor for the Philadelphia Inquirer and NBC Sports Philadelphia.

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