Bally’s is one of the newest online casinos in Pennsylvania. It launched in July 2023 as a QGE applicant with hopes of capturing significant market share. The operator just had its best month ever, in terms of revenue, in January.
Bally Casino PA won’t contend with the likes of market leaders DraftKings and FanDuel. However, Pennsylvania has been a great landing spot for smaller operators.
January marks highest-ever revenue month for Bally’s, continuing Q4 2023 ascension
For the second straight month, Bally’s generated north of $3 million in PA online casino revenue. January happened to be the best month of earnings for the new platform, producing nearly $3.5 million.
Over the last several months, Bally’s has seen a gradual increase in earnings:
- October: $2.4 million
- November: $2.7 million
- December: $3.35 million
- January: $3.45 million
The momentum from the end of Q4 2023 carried into Q1 2024. During Bally’s quarterly earnings call, it announced that the last quarter was the company’s best of the year.
Its North America Interactive (NAI) division recorded 27% year-over-year growth. Bally’s CEO, Robeson Reeves, credited the online casino market during the call:
“NAI delivered its best quarterly revenue of 2023, benefiting from our solid New Jersey and Pennsylvania iGaming results, along with the rollout of Bally Bet OSB.”
Bally’s finished ahead of Unibet Casino PA and Wind Creek Casino PA. It is nipping at the heels of PlayLive! Casino PA ($3.9 million) and Golden Nugget Casino PA ($4.1 million).
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Comparing Bally’s to Golden Nugget within state’s iGaming market
Bally’s and Golden Nugget will forever be linked to each other in Pennsylvania. Both entered the state as Qualified Gaming Entities (QGE) within two months of each other.
As QGE’s, neither Bally’s nor Golden Nugget needed to partner with a Pennsylvania retail casino to launch an online platform.
Golden Nugget went live in August and, to this point, has outperformed Bally’s so far. However, Golden Nugget has the luxury of being owned by DraftKings Casino PA.
Golden Nugget has produced the following revenue totals over the past several months:
- October: $5.2 million
- November: $4.6 million
- December: $5.2 million
- January: $4.1 million
January was Golden Nugget’s worst month since launching, as Bally’s recorded its best showing. It’s possible that it’s a coincidence, or it could be a sign of more things to come.
It’s not likely that Golden Nugget will fall below $4 million. However, the fluctuation in the last four months is slightly concerning.
Should Bally’s continue to improve, it’ll be neck-and-neck with Golden Nugget sooner rather than later.
