Barstool Sportsbook Completes App Migration To Enhance Customer Experience

Written By Corey Sharp on July 17, 2023 - Last Updated on April 10, 2024
The new Barstool Sportsbook and Casino app is now live in Pennsylvania.

Barstool Sportsbook and online casino finished the migration to its own technology stack prior to MLB returning from the All-Star break in all 16 states it operates in.

Executives from Barstool ensure bettors that the upgrade will enhance customer experience.

Since returning, the Barstool app features a slightly different look and feel after checking it out. Barstool hopes these adjustments will help regain the market share it once had among other notable PA online sportsbooks.

Barstool Sportsbook and Casino launches its own technology stack

After moving on from Kambi, Barstool has officially migrated to its own technology platform. Essentially, the transition gives Barstool a better product. It increases the stability and efficiency of the platform and is easily scalable across new markets.

In a press release, Barstool listed the following enhancements to its app:

  • Streamlined navigation and search across sportsbook markets and casino games
  • More wagering markets, including expanded player props and in-game betting
  • Greater personalization capabilities, enhanced promotions and more Barstool exclusive offers
  • Faster load times, deposits and withdrawals
  • Improved cash out availability
  • Deeper integrations with theScore media app, allowing users to build and track their betslips within theScore

Penn Entertainment CEO, Jay Snowden, said:

“Migrating onto our proprietary technology platform and introducing a fully upgraded Barstool Sportsbook is a milestone achievement. Having full control of our product and roadmap will lead to improved operational efficiency and the ability to quickly introduce new features, bespoke promotions and wagering markets. I want to congratulate our interactive team members who worked tirelessly to ensure a successful on schedule migration, which better positions us to compete in the online gaming space.”

New look of Barstool Sportsbook app in Pennsylvania

Logging into the Barstool app is slightly different. Before the temporary shutdown last week, customers logged into the app with a username. Now, all customers must login with the email tied to the account (unless you have Face ID set up on your mobile device).

When logging into the desktop version, a responsible gambling message popped up. It took me to Barstool’s responsible gaming settings, where I can set time limits, deposit limits and spending limits.

Regular users will also notice the colors and font are slightly different than the previous version.

I can tell that the app is definitely upgraded. The search bar is clear and visible at the top of the screen. Typing in any MLB team that plays tonight comes right up to view.

One of the biggest differences I noticed with the product is how fast it is. There had always been lag time after logging into the app, selecting the sport I wanted and then the game. So far, everything appears to load within a second. That had not been the case previously.

The rest of the enhancements, such as more markets, personalization capabilities and improved cash out availability, is something we’ll have to track over time, especially when NFL betting returns.

Barstool’s online casino is different from the one it previously had, too. The old casino included only two sections of “Featured Games” and “Featured Slots” below the exclusive games Barstool showcased under the promotions.

Now, Barstool has six sections under its promotions. The titles of those sections are:

  • Popular
  • Slots
  • Blackjack
  • Roulette
  • Live Dealer
  • Table

Many of the Barstool-branded games are displayed in the “Popular” area.

Barstool has success utilizing its own technology platform

Barstool has been on its own technology stack in Canada and has reported successful results. During Penn Entertainment’s Q1 2023 earnings call, it was discussed how Barstool’s online casino recorded a revenue record for nine straight months through March, and 26% higher online sports betting to online casino cross-sell than in the US.

Despite taking time to implement in the US, Barstool hopes to see similar results.

Benjie Levy, Head of Penn Interactive and President and COO of theScore, said in a statement:

“Deploying our technology infrastructure puts our experienced in-house team, who built the platform from the ground up, in full control of the end-to-end customer journey and all product development. With this proven technology powering a significantly enhanced Barstool Sportsbook, we are primed to deliver a world class online sportsbook and casino experience to customers in the U.S.”

Barstool has lost significant market share, especially in Pennsylvania, over the years. Since 2021, Barstool has given way to BetMGM, Caesars and BetRivers in sports betting handle.

Its new technology platform might be the answer that gets Barstool back on track.

Photo by Brett Carlsen / Getty Images
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Corey Sharp

Corey Sharp is the Lead Writer at PlayPennsylvania bringing you comprehensive coverage of sports betting and gambling in Pennsylvania. Corey is a 4-for-4 Philly sports fan and previously worked as a writer and editor for the Philadelphia Inquirer and NBC Sports Philadelphia.

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