At this rate, the Philadelphia 76ers could form an entire “roster” of Pennsylvania sportsbook collaborations someday. A new 76ers-Betway partnership keeps Philadelphia at the forefront of gambling sponsors in the NBA.
Among digital and physical ads for Betway Sportsbook at/during 76ers games, perhaps the most attractive aspect of this combination for fans is a ticket giveaway. That means opportunities to check out the new elements in person.
Details of the 76ers-Betway partnership
The sportsbook and team announced their linking up on Monday. Betway becomes the seventh gambling sponsor of the 76ers.
| Team | Partner | What's it for? | When | |
|---|---|---|---|---|
| Philadelphia 76ers | BetMGM | Official sports betting partner | Dec. 2020 | |
| Philadelphia 76ers | DraftKings | Exclusive daily fantasy, sportsbook and online casino partner | Feb. 2020 | |
| Philadelphia 76ers | Fox Bet | Official partner | Nov. 2019 | |
| Philadelphia 76ers | Parx | Official winning partner | Oct. 2019 | |
| Wells Fargo Center (home of the Flyers and 76ers) | BetRivers | Two sportsbook lounges (no betting kiosks or tellers) | Oct. 2019 | |
| Philadelphia 76ers | Caesars | Advertising placements; Caesars will promote Harrah's Philadelphia through "playful online and in-game contests." | Oct. 2018 |
As the above table demonstrates, the 76ers aren’t the only PA sports team to sign a gambling company as a sponsor. BetRivers Sportsbook is a sponsor of the Philadelphia Flyers as well. In fact, all PA sports teams who participate in MLB, the NBA, the NFL, and the NHL have at least one such partnership.
The 76ers lead the way on this not only among PA teams but all NBA franchises. In a similar way, this is familiar territory for Betway as well. Philadelphia is Betway’s sixth current NBA team partner. Betway also has sponsorship deals with the:
- Chicago Bulls
- Cleveland Cavaliers
- Dallas Mavericks
- Los Angeles Clippers
- Minnesota Timberwolves
In exchange for its promotional dollars, Betway gets:
- 76ers game tickets to give away on its own social media platforms
- Brand exposure on the 76ers’ social media accounts
- Signage displayed throughout Wells Fargo Center during locally televised games
A press release directs fans interested in the ticket giveaway to Betway’s Twitter account for more information on that. Betway has operated both its online casino and online sportsbook platforms in PA since late June.
Will Betway offer specials for 76ers games in the sportsbook app?
While the parties have not disclosed the value of the deal, both expressed a similar sentiment about the pairing.
“We’re thrilled to be partnering with the Philadelphia 76ers,” said Anthony Werkman, CEO of Betway. “As the Betway brand is licensed in Pennsylvania, this is not just a branding opportunity but a chance for us to engage with fans who will also be able to access our product. With an extensive list of marketing assets associated with the deal, we are sure this will be a very successful partnership.”
“We are thrilled to announce our partnership with Betway,” said Owen Morin, Philadelphia 76ers Senior Vice President of Corporate Partnerships. “As a leader in sports betting across leagues and teams, Betway is best-in-class and provides their customers with premier betting offerings. Together we will bring elite experiences to 76ers fans.”
Part of those elite experiences are obviously free tickets, but there’s little information about whether the “extensive list of marketing assets” will include any special deals on Betway’s end. At this point, the deal seems to be a standard cross-promotional contract.
The 76ers set the pace for that along the lines of gambling for both the NBA and PA. At some point, the number of PA sportsbooks that are aligned with the team might eclipse the number of those that haven’t yet made such a deal.
Image c/o Betway.
